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Persuasive Essay Topics About Medicine
Wednesday, August 26, 2020
The Rise of Democracy in Britain Essay -- British Politics Papers
The Rise of Democracy in Britain The dynamic course of the nineteenth century set off an unrest inside the domain of British governmental issues. Outside impact and local change made a circumstance where individual interests were constrained into the open circle for political compromise. The move towards law based government was to a great extent unscripted in light of the fact that Britain had no composed constitution to manage its way. In this manner, Britainââ¬â¢s interest of popular government was not endorsed by any principles or composed points of reference. Rather, it was the outgrowth of a prompt national duty to satisfy the requests of the disappointed. Britainââ¬â¢s venture towards vote based system can't be clarified without considering the numerous variables that prodded its turn of events. The powers liable for progressing just government in Great Britain were the various results of a one of a kind arrangement of advancing social, financial, and political structures. To comprehend the powers that pushed Britain towards vote based system in the nineteenth century, one should initially think back to the preconditions that cultivated contemporary social change. The improvement of law based government and the ascent of private enterprise are naturally connected. Important to the philosophy of private enterprise was the thought that the free individual was making an individual speculation of work or administration and getting the methods with which to buy property in return. Along these lines, an individual of property was politically contributed. Industrialization, in any case, changed the monetary atmosphere that had characterized the manner in which governmental issues worked preceding the nineteenth century. Abruptly, society contained gatherings of individuals who were worki... ...pressure that pushed forward the first changes of 1832. This soul of open interest for political portrayal would be fundamental in moving the future advances of British majority rules system. As the political requests of the center and common laborers came into the open circle just because, the second track of political change emerged. Political associations put their objective at giving open requests a parliamentary voice. The ensuing development of political gatherings and intrigue bunches molded the sythesis of Parliament and its disposition towards change. In the last examination, the impact of people in general and the interests of the gatherings that had created to speak to their requirements met up to push through the incredible nineteenth century changes that later remained as supports to the structure of British majority rules system.
Saturday, August 22, 2020
Physchological Effects of Alcholism
The Psychological Effects of Alcoholism There are numerous individuals who carry on with a real existence that is difficult and which they need to escape from. Because of this individuals will frequently go to liquor and misuse the benefit. At the point when individuals think about the impacts of liquor, they consider the physical impacts it has on the body. What is talked about less as often as possible, however sometimes similarly harming, is the impact liquor takes on the psyche. Liquor abuse will take you on a single direction street to disappointment, which prompts losing a profession, family, and above all oneââ¬â¢s self. At first, liquor will expand a personââ¬â¢s certainty. At get-togethers, an individual will start more discussions, make interesting quips and feel a feeling of acknowledgment. Lamentably this is all in their brain; whatââ¬â¢s entertaining to them may truly be inconsiderate and unsavory to a calm individual. An inebriated individual wonââ¬â¢t perceive how their acting in light of the fact that the liquor triggers the short arrival of dopamine. Thus, the mind will depend on the liquor to discharge dopamine for sentiments of joy and bliss. After proceeded with utilization of liquor an individual will all the more frequently make misguided thinking. During their weakened state impaired, they are probably going to deceive individuals they care about, take or take part in other ruinous mental conduct. While inebriated, your brain will fool you into accepting that your activities are not unreasonably terrible, prompting a cheerful disposition. Accordingly, an individual should pay dearly in prison, the medical clinic or in a grave. Another drawback of a drunkard is the expanded hostility. Fierce, forceful conduct is regular among male and once in a while females. The loss of restraints, alongside the devastation of synapses brought about by drinking can make injurious conduct in heavy drinkers. Subsequently, spousal maltreatment and road battling are regularly activated. There are more safe houses opening up for ladies who are survivors of spousal maltreatment. Customarily the abuser will possibly strike their adored one when inebriated. Above all, liquor addiction influences your family and friends and family; the alcoholic isn't the one in particular that gets sincerely frightened. A heavy drinker doesnââ¬â¢t understand the pernicious words they state, remain in the psyches of their youngsters and family. A childââ¬â¢s mind retains everything about experiencing childhood in a loudly damaging condition can stunt their turn of events. They have a decent possibility of growing up with learning and outrage the board issues.
Sunday, August 16, 2020
Diagnostic Changes in the DSM-V for Eating Disorders
Diagnostic Changes in the DSM-V for Eating Disorders Eating Disorders Print Diagnostic Changes for Eating Disorders in the DSM-V By Susan Cowden, MS facebook linkedin Susan Cowden is a licensed marriage and family therapist and a member of the Academy for Eating Disorders. Learn about our editorial policy Susan Cowden, MS Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on October 18, 2019 Tom M Johnson / Getty Images More in Eating Disorders Symptoms Treatment Diagnosis Awareness and Prevention Considered the bible of the psychiatric and mental health world, the American Psychiatric Associations Diagnostic Statistical Manual of Mental Disorders (DSM) sets the criteria needed to diagnose certain mental disorders. Diagnostic changes in new editions carry significant weight with mental health professionals, and with the release of the fifth edition (DSM-V), criteria for eating disorders underwent major changes. In several cases, its now easier for clinicians to diagnose someone with an eating disorder compared to the earlier edition DSM-IV-TR, which was published in 2000 and had more finite definitions. Heres a brief synopsis of the changes in the DSM-V for diagnosing eating disorders. Binge-Eating Disorder For the first time, the DSM-V includes binge-eating disorder as a fully recognized and diagnosable disorder. The DSM-IV-TR had previously included binge-eating disorder as a provisional list of criteria âfor research purposes.â Essentially, the previous edition had viewed binge-eating disorder as too new to decipher the appropriate criteria. Ideally, this change should provide more validity to those who are struggling with binge eatingâ"in which people typically eat more quickly than normal, eat until theyre uncomfortably full, or eat alone out of shameâ"and will hopefully provide them with more coverage and treatment options, as well. Diagnostic Criteria for Binge-Eating Disorder Anorexia Nervosa The DSM-V made two major changes to the way anorexia nervosaâ"a condition associated with restricted food intake, fear of weight gain, and distorted body imageâ"is diagnosed, broadening its definition: Bodyweight: In the DSM-IV-TR, a persons weight had to be at or under 85% of the ideal body weight (according to the body mass index, or BMI) to be diagnosed with anorexia nervosa, thus excluding those who were suffering but hadnât yet lost enough weight to be officially diagnosed. In the update, DSM-V qualifies diagnosis if the person has reached a âsignificantly low weight,â giving treatment professionals the autonomy to specify the severity of the disorder.Menstruation: Previously, women had to have three or more skipped periods to be diagnosed with anorexia nervosa. Now, teen girls and women no longer have to have lost their periods (a condition technically called amenorrhea). Diagnostic Criteria for Anorexia Nervosa Bulimia Nervosa Bulimia nervosa is characterized by purging (self-inducing vomiting or using laxatives) or non-purging (fasting or excessive exercise) behaviors, and the DSM-Vs definition has changed in three significant ways: Frequency of behaviors: The DSM-V criteria for bulimia nervosa require binge eating and compensatory actions to occur for at least once a week for at least three months compared to the DSM-IV-TRs definition, which had a more narrow window of at least twice a week for at least three months.Categories: While the former edition listed separate classifications for the purging type of bulimia nervosa and the non-purging, these types are lumped together in the DSM-V, as clinicians now recognize that people with the disorder can engage in a variety of behaviors.Phases of recovery: Professionals can currently specify whether the person is in partial or full remission from the disorder, and how severe their disorder is based on the frequency of binge and purging episodes as well as how much the disorder affects day-to-day life. Diagnostic Criteria for Bulimia Nervosa Other Types of Feeding or Eating Disorders The DSM-V update also included two other forms of eating disorder: other specified feeding or eating disorder and unspecified feeding or eating disorder, which had been previously lumped together as eating disorderâ"not otherwise specified in the DSM-IV-TR. Here are the ways they differ, according to the new edition: Other specified feeding or eating disorder: This term is more specific and applies primarily to people with some or most of the symptoms of anorexia nervosa, bulimia nervosa, or binge-eating disorder but either havenât lost enough weight, arenât experiencing symptoms often enough, or havenât been suffering long enough to qualify for a full diagnosis. It also includes purging disorder, which occurs when someone uses purging behaviors but does not engage in binge-eating behaviors (as in bulimia nervosa).Unspecified feeding or eating disorder: This broader category encompasses problems that donât fit into any current category or when the diagnosing professional doesnât have enough information (such as in an emergency room). Diagnostic Criteria Is a Work in Progress Its important to note that the DSM is always, and always has been, a work in progress. There continue to be debates and disagreements among professionals about even the most current diagnostic criteria. However, the definitions included in the DSM do provide researchers and clinicians with a language for talking about and describing sets of symptoms many people are struggling with and that need treatment. A Word From Verywell Eating disorders can be a complicated, emotional journey for both the person living with the disorder as well as their family and loved ones. While recovery can be a physical and mental struggle, it is possible. If you or someone you know is experiencing some or all of the symptoms of any eating disorder, please consult with a physician, dietitian, or mental health professional for assessment and treatment. 9 Essential Facts About Eating Disorders
Sunday, May 24, 2020
What to Do When Your Green Card is Lost in the Mail
You aced your interview and received a note saying that youve been approved for permanent residence and your green card has been mailed. But now its a month later and you still havent received your green card. What do you do? If your green card has been lost in the mail, you will need to apply for a replacement card. This sounds simple, if a bit of a pain, until you learn that you may also have to pay another filing fee for the application and biometrics (rates can vary). This fee is in addition to what you paid for the initial green card application. Its enough to push even the most patient person over the edge. The rule is, if you do not receive the green card in the mail and USCIS mailed it to the address you provided but the card isnt returned to USCIS, then you must pay the full filing fee. (You can read this on the I-90 instructions, What is the Filing Fee?) If the undelivered card is returned to USCIS, you still need to file for a replacement card but the filing fee is waived. Here are some tips to consider when your green card is lost in the mail. Make Sure Youve Been Approved Sounds silly, but you want to be sure that youve actually been approved before you start rattling any cages. Have you received the approval letter or email? Has the card been mailed out? If you cant confirm this with the information you have, make an Infopass appointment at your local field office to find out the details. Wait 30 Days USCIS advises that you wait 30 days before assuming the card has been lost in the mail. This allows for time for the card to be mailed and returned to USCIS if undeliverable. Check With Your Post Office The Post Office is supposed to return the undelivered card to USCIS but just in case they havent, go to your local USPS office and ask if they have any undelivered mail in your name. Make an Infopass Appointment Even if you verified the details with by calling the 1-800 number for the National Customer Service Center, Id suggest double-checking the information at your local field office. Make an Infopass appointment and have them verify the address that the card was sent to and the date it was mailed. If the USCIS officer can confirm that it was sent to the correct address, its been more than 30 days since the card was mailed and the card has not been returned to USCIS, its time to move on. Contact Your Congressperson If youre lucky, your local Congressperson will agree with you that paying an additional fee for a replacement card is absurd, and offer to work with you to help USCIS see it in the same way. Ive read a few success stories from people in the same situation; it all depends on who you get. Find your House or Senate representative to learn how best to contact them. Most district offices will have caseworkers who help with federal agency problems. There is no guarantee that they will get the fees waived for you, but it has helped some people so its worth a try. File I-90 Application to Replace Permanent Resident Card Whether or not the card has been returned to USCIS, the only way to get a new card is to file Form I-90 Application to Replace Permanent Resident Card. If you need confirmation of your status to work or travel while its processing, make an Infopass appointment to get a temporary I-551 stamp until your new card arrives.
Wednesday, May 13, 2020
Snow of Kilimanjaro Essay - 3386 Words
In this story ââ¬Å"The Snows of Kilimanjaroâ⬠, the author Ernest Hemingway has basically two main characters, Harry and his wife, Helen. Throughout the story Harry has an infected leg, which seems to be seriously bothering him, it is actually rotting away. The author writes about Harryââ¬â¢s time on the mountain with his wife just waiting for his death. In his story, Ernest Hemingway shows a great deal reality and emotion through his main character Harry, in the books themes, and its symbols. The authorââ¬â¢s story is about Harryââ¬â¢s spiritual death as much as his bodily one. From the beginning of the story Harry knew he was dying but knows it with intellectual detachment. In the story Harry says, ââ¬Å"Canââ¬â¢t you let a man die as comfortably as he canâ⬠¦show more contentâ⬠¦Africa is where Harry led a natural life style, one that was not filled with a lot of rottenness or greed from money. Since it is in Africa where he feels at home, that his Hemingwayââ¬â¢s symbol by showing that nature can be a therapy for the body. The main symbol of this story though is the mountain. ââ¬Å"As the mountain symbolizes life-in-death, the plain on which the man is dying symbolizes death-in-life, and the essential contrast in the story is between the two.â⬠(Evans, Page 4) The mountain stands for somewhat of a perfection, because a person could usually only reach it if they were dead. The snow is symbolic of being pure. The snow is white and fluffy. It makes everything look tranquil and calm. These are all par of Harryââ¬â¢s happy times. This story also has symbols in the face of animals. In this story are the hyenas and the vultures, they of course of lingering throughout the story because they are the object of Harryââ¬â¢s death. These symbols play a huge roll in the story, they make the reader more aware of what is going on, or they also foreshadow events. This story has two endings. The use of these two endings kind of tricks the reader and makes the reader think a little bit more. This is a quote from when the plane rescues Harry and fliesShow MoreRelatedThe Snows of Kilimanjaro1507 Words à |à 7 PagesIt is my claim that Ernest Hemingways piece, The Snows of Kilimanjaro is most effective at showing how trivial life can be as it regards to what people think is needed to be successful in life for three main reasons. The reasons are that people put too much time into achieving unrealistic goals, people get too involved in obtaining their goals and do not appreciate what they have, and people have the wrong idea about success and can not obtain true success with the wrong vision of what it is.Read MoreThe Snows Of Kilimanjaro Analysis1234 Words à |à 5 PagesOsifowode Professor Linda Daigle English 2328 July 19, 2017 Hemingway ââ¬â The Snows of Kilimanjaro Among the key elements in any play, character development and themes remain crucial since they help in understanding the setting and the play in general. In most cases, these elements are hidden so that a deeper meaning can be obtained from a scene when trying to pass the message across. In the play, ââ¬Å"The Snows of Kilimanjaroâ⬠by Ernest Hemingway, we can observe several features that are distinct as explainedRead MoreThe Snows of Kilimanjaro -Analysis1375 Words à |à 6 PagesThe Snows of Kilimanjaro The story opens with a paragraph about Mt. Kilimanjaro, the highest mountain in Africa, which is also called the ââ¬Å"House of God.â⬠There is, we are told, the frozen carcass of a leopard near the summit. No one knows why it is there. Then we are introduced toà Harry, a writer dying of gangrene, and his rich wifeHelen, who are on safari in Africa. Harryââ¬â¢s situation makes him irritable, and he speaks about his own death in a matter-of-fact way that upsets his wife, predictingRead MoreSnows of Kilimanjaro Essay1175 Words à |à 5 Pagesmost well-known works is The Snows of Kilimanjaro. This short story centers on a man known only as Harry, who is slowly dying of an infection of gangrene in his leg. He is a writer who laments not writing enough, and the short story deals mostly with the psychology of him dying while lamenting and recalling various things in his life. This leaves room for copious amounts of interpretation, with many scholarly essays having been written about The Snows of Kilimanjaro interpreting themes, motifs, charactersRead More The Snows of Kilimanjaro Essay1497 Words à |à 6 Pages It is my claim that Ernest Hemingwayââ¬â¢s piece, ââ¬Å"The Snows of Kilimanjaroâ⬠is most effec tive at showing how trivial life can be as it regards to what people think is needed to be successful in life for three main reasons. The reasons are that people put too much time into achieving unrealistic goals, people get too involved in obtaining their goals and do not appreciate what they have, and people have the wrong idea about success and can not obtain true success with the wrong vision of what it isRead MoreAnalysis of Hemingways The Snows of Kilimanjaro2081 Words à |à 9 PagesThe Snows of Kilimanjaro - analysis Hemingways The Snows of Kilimanjaro is a story about a man and his dying, his relationship to his wife, and his recollections of a troubling existence. It is also, more importantly, a story about writing. Ernest Hemingwayââ¬â¢s background influenced him to write ââ¬Å"The Snows of Kilimanjaro.â⬠One important influence on the story was that Hemingway had a fear of dying without finishing his work. Hemingway could well express the feelings of Harry because they bothRead MoreWinter Dreams And The Snows Of Kilimanjaro945 Words à |à 4 PagesThe stories I have chosen to write about are: ââ¬Å"Winter Dreamsâ⬠and ââ¬Å"The Snows of Kilimanjaroâ⬠. Both stories are through the eyes of the male lead characters, Harry from ââ¬Å"The Snows of Kilimanjaroâ⬠and Dexter from ââ¬Å"Winter Dreamsâ⬠. Money and wealth cannot ensure that a man is content with his life, which ultimately leads to regret as shown in both stories. Blindness by objects of temptation fo r moments of happiness will lead to lifeââ¬â¢s reflections when able to see again only to look at reflectionsRead MoreSnows Of Kilimanjaro By Ernest Hemingway1229 Words à |à 5 PagesSnows of Kilimanjaro by Ernest Hemingway gives different viewpoints about Hemingwayââ¬â¢s life and marriage. Hemingway gives the character Harry, who gets an infection in his leg and is suffering from great pain, a different outlook on his life when death gets involved. When describing such themes as death, infection and the small and unimportant values of life, we see a different kind of Harry come out of the story. A bashful, unkind, and shameful Harry is brought into our imagination with such imageryRead MoreThe Snows of Kilimanjaro by Ernest Hemingway848 Words à |à 4 PagesHe was sick; he has on the brink of death as his life began to catch up with him. Harry, the main character in ââ¬Å"The Snows of Kilimanjaroâ⬠by Ernest Hemingway, lays on a cot at the plains of Kilimanjaro dying from gangrene due to a self-inflected wound he never took care of. While on the edge of death, his true identity as a person begins to shine through. Is Harry a good man merely preparing for death in a terrible way? Or was his truly deceptive and abusive personality shining through at his lastRead More Reflections on Death in The Snows of Kilimanjaro Essays1463 Words à |à 6 PagesReflections on Death in The Snows of Kilimanjaro à à à à Hemingways The Snows of Kilimanjaro is stereotypical of The Lost Generation and their values. They were a generation of expatriated US writers that lived and wrote between the Great Wars and thought of themselves separates from the postwar values and above the materialistic western society and continuously question morality and philosophy in their work. They tended to think very little of the rich people. These reflections on life
Wednesday, May 6, 2020
Business quiz answer Free Essays
Your Answer: culture Correct serve as a baseline for actions and decision making and guide employees in the organizationââ¬â¢s intentions and interests. Your Answer: Values Correct Question: A companyââ¬â¢s Answer: mission Correct is its primary reason for existence. Your Question: The primary resource of all organizations is . We will write a custom essay sample on Business quiz answer or any similar topic only for you Order Now Your Answer: employees Incorrect Question: Organizational climates are Answer: counter-productive to Correct corporate cultures. Your Question: The process of collecting information about the external environment to identify and analyze trends is called: Your Answer: environmental scanning. Correct is a function of the ability to learn and to perform according to changes in the environment. Your Answer: Organizational adaptability Correct Question: For many organizations, what customers value often becomes the companyââ¬â¢s: Your Answer: distinctive competitive advantage Correct Question: The final step in the basic planning process is Answer: controlling and evaluating the results Correct Question: Which of the following questions applies directly to the function of landing? Your Answer: What do we want to accomplish? Incorrect Question: The step in the basic planning process would the statement ââ¬ËThis organization will capture 5% more of the product market in the next 2 yearsâ⬠focus upon: Your Answer: production schedules. Correct Question: The three levels of strategies are corporate, business, and . Your Answer: functional Correct Question. How to cite Business quiz answer, Papers
Monday, May 4, 2020
Kmart Marketing Plan free essay sample
Kmart Marketing Plan Kmart Department Stores are a leading department chain and one of the top five competitors to Wal-Mart and Target Stores. Kmart Department Stores are brick and mortar merchandise companies, which offer a wide range of services to its customers. Online shopping and in-store merchandise pickup are some of conveniences offered to shoppers. Kmart Department Stores is the company selected for final marketing plan project. They are a leading department chain and one of the top five competitors to Wal-Mart and Target Stores. Kmart Department Stores are brick and mortar merchandise companies, which offer a wide range of services to its customers. Online shopping and in-store merchandise pickup are some of conveniences offered to shoppers. They are a subsidiary of Sears and Roebucks a leading department store chain. Kmart is similar to Wal-Mart in offering household goods, pharmacy, clothes, shoes, electronics, and one stop shopping to its customers. ââ¬Å"The company also sells the products of brands including Jaclyn Smith, Joe Boxer and Martha Stewart Every dayâ⬠â⬠¦ Kmart apparel and textile business news, Kmart company (n. . ). Retrieved from https: Kmart apparel and textile business news, Kmart Company. It also sells certain exclusive brands of its parent company such as Kenmore, Craftsman, and Diehard brand products, and services. Kmart sells its products through wholly owned retail stores and its website. The company primarily operates in the US, Puerto Rico and Guam. Kmart is a subsidiary of Sears Holdings Corporation with headquarters in Hoffman Estates, Illinois. ââ¬Å"America is teeming with Wal-Mart, Home Depot and other ââ¬Å"big-boxâ⬠chain stores ââ¬â some larger than five football fields. Millions of consumers like the low prices, free parking and one-stop shopping convenience offered by the megastores. Policymakers know the stores create jobs, enable customers to save money for other expenditures and pump much-needed tax dollars into community coffers. â⬠ââ¬Å"Critics also say they create added traffic congestion and suburban sprawl, force U. S. companies to ship high-paying manufacturing jobs overseas and cost more in community services than the taxes they generate. â⬠They are a subsidiary of Sears and Roebucks a leading department store chain. Kmart is similar to Wal-Mart in offering household goods, pharmacy, clothes, shoes, electronics, and one stop shopping to its customers. ââ¬Å"The company also sells the products brands including Jaclyn Smith, Joe Boxer and Martha Stewart Every dayâ⬠â⬠¦ Kmart apparel and textile business news, Kmart company (n. d. ). Retrieved from https: Kmart apparel and textile business news, Kmart Company. It also sells certain exclusive brands of its parent company such as Kenmore, Craftsman, and Diehard brand products, and services. Kmart sells its products through wholly owned retail stores and its website. The company primarily operates in the US, Puerto Rico and Guam. Kmart is a subsidiary of Sears Holdings Corporation with headquarters in Hoffman Estates, Illinois. ââ¬Å"America is teeming with Wal-Mart, Home Depot and other ââ¬Å"big-boxâ⬠chain stores ââ¬â some larger than five football fields. Millions of consumers like the low prices, free parking and one-stop shopping convenience offered by the megastores. Policymakers say the stores create jobs, enable customers to save money for other expenditures and pump much-needed tax dollars into community coffers. ââ¬Å"Critics also say they create added traffic congestion and suburban sprawl, force U. S. companies to ship high-paying manufacturing jobs overseas and cost more in community services than the taxes they generate. â⬠Place and Price Analysis Kmart is the #3 discount retailer in the US, behind Wal-Mart and Target. It sells name brand and private-label goods (including its Joe Boxer and Jaclyn Smith labels), p rimarily to low- and mid-income families. It runs about 1,300 off-mall stores (including 30 Supercenters) in 49 US states, Puerto Rico, Guam, and the US Virgin Islands. About 270 Kmart stores sell home appliances (including Sears Kenmore brand) and some 980 locations house in-store pharmacies. The company also operates the Kmart. com Website, which includes merchandise from sister company Sears. Kmart is a subsidiary of Sears Holdings Corp. , formed by the 2005 combination of ailing Sears, Roebuck and Kmart. For more than a quarter-century, Kmart had the upper hand; in large part, because it was spun out of an established retail business, S. S. Kresge Co. , a dime store and downtown department store got its start in 1899. Kresge executives recognized an extraordinary new form of retailing emerging in the 1960s; large stores in suburban strip shopping centers that sold a wide variety of merchandise for discount prices. Seventeen more Kmart stores followed that first one by the end of 1962. By the end of 1963, Kmart had 53 stores, while Walton was just planning his second Wal-Mart. As far back as 1992, the Harvard Business Review pointed to Wal-marts well-honed business processes as the key to its success, with technology as an important enabler. In response, Kmart pointed to the chains own technology prowessââ¬âKmart has aggressively moved from an outmoded technological base to a leadership, twenty-first century position in our industry, wrote a Kmart executiveââ¬âbut the ensuing years proved that such proficiency as Kmart had was not enough to remain competitive. In 1992, Kmart said it wanted to have revenue of $100 billion by 2000, but only reached $37 billion. Everyone has emulated their capabilities, but they are probably five or six years ahead of everyone else, says Dan OConnor, chief executive of analyst firm Management Ventures, Inc. Kmart had the tendency to be penny-wise and pound-foolish. â⬠As chronicled in In Sam We Trust by former Wall Street Journal reporter Bob Ortega, Kmart let its lead slip away. In the 1970s and early 80s, Kmart lagged Wal-Mart on adoption of several waves of retail technology, including back-end computers for individual stores, electronic cash registers and scanners that coul d read UPC bar codes. By 1973, the growing Wal-Mart chain had computers in 22 of 64 stores. Kmart did not get serious about putting them in every store until 1978. By 1982, it had computers throughout its stores, but the lack of scanning cash registers meant that sales data was not current. As a result, Wal-Mart got a head start on many elements of supply chain management. The scanning cash registers fed updates to store computers, which adjusted sales and inventory records. Store managers could watch the inventory of a fast-moving item drop and electronically file replenishment orders with Wal-Marts distribution centers. Wal-Marts next logical step was into the world of Electronic Data Interchange, using virtual documents to place orders and receive shipping notices. In the late 1980s, it began supplementing those EDI connections with a system called RetailLink that allowed suppliers to access sales data and projections, and help Wal-Mart plot ways to drive up sales. Today, this electronic networking with business partners would be called an extranet. Retail link started as a proprietary dial-up service, but smoothly evolved into a browser-based system. In contrast, according to one former Kmart IT executive from the mid-1990s, Kmarts first experiments in collaboration with supply chain partners came about at the prompting of suppliers who had been involved in similar projects with Wal-Mart, and not because anyone at Kmart took the initiative. Kmart has achieved some success in its attempts to match up with Wal-Mart. By 1992, the 2,000th vendor had joined Kmarts own EDI network. Kmart won a Smithsonian Award from Computerworld magazine for the second generation of its Information Network, for merchandise, planning, tracking and replenishment. Internally, Wal-Mart focused on keeping its distribution systems lean and mean. The combination of better tracking of demand and inventory, plus electronic links with its suppliers, it was able to maximize the flow of hot products through the system and avoid accumulating duds. Kmart wound up with a split distribution network. Because independent companies, and later an organizationally separate subsidiary originally handled its apparel sales, the soft lines group for apparel and related products had a separate distribution network. Soft lines also had different computer systems than those used by the hardlines group that handled products like appliances. As of the mid-1990s, business analysts still could not generate one report that would give a complete picture of supply and demandââ¬âthey had to run multiple reports, and then bring the results together in a spreadsheet. Former Kmart CIO David Carlson claims that Kmart caught up technologically during his tenure, and even started to get ahead in areas such as the use of data warehousing. In 1985, he was hired to untangle a point of sale technology project that had flopped. Once it got its scanning cash registers working, Kmart began feeding this new wealth of sales data into an NCR Teradata data warehouse. When Joseph Antonini became CEO in 1987, he announced a $1 billion investment in faster technology adoption. Kmart never used the technology it had to its full potential, Carlson says. ââ¬Å"The data warehouse if used more aggressively could forecast demand, but Kmarts merchandizing executives preferred to trust their own judgment. At the very least, historical data should have been used to determine which products ought to be dropped because they were not selling. Merchants tended to keep broadening the variety of products rather than narrowing in on the ones that sold best, Carlson says. Greg Buzek, who studies retail technology as president of IHL Consulting, says the problem Carlson lamented continued long after he was gone. The data warehouse, which Kmart and NCR recently announced plans to expand to 92 terabytes capacity, will churn out all the information you need about whats selling and whats not, he says. Unless management pays attention to the data, it is worthless. Because they didnt believe the system, they had trucks, and trucks, and trucks of inventory just sitting there. Under Chuck Conaway, those truckloads of inventory no longer sit behind Kmart stores. Their absence is a clear sign that the company has made visible progress toward its goals. Whether this is truly the beginning of a new chapter in Kmarts use of technology to meet or beat its competition remains to be seen. With consumer focus on value and customers wanting to drive differentiation, there has never been a bigger opportunity for private label brands. With opportunity come new expectations that most private label manufacturers have never faced. Demand for insights, true innovation, first-to-market product ideas and category leadership from private label manufacturers. We are here to share our experience in helping private label manufacturers get the maximum impact from their marketing and development budgets, increase profitability through innovation, and anticipate and meet consumer needs and demands. Kmart has examined many different aspects of their marketing campaignââ¬âboth in-store and through paid media. Thereââ¬â¢s smart, and thereââ¬â¢s Kmart smart,â⬠the mass merchandiser has gained a foothold on the competitive market and established itself as a significant player in the mass merchandising category. These campaigns delivered a message with mass appeal that also engaged each ethnic group. Kmart has also taken extraordinary measures to appeal to consumers hit harder by the recession with their extended laya way program. In September of this year, they expanded their program from eight weeks to 10-12 in order to allow more people to purchase big-ticket items. The program is also available for online sales. Kmart has experienced a turnaround in sales after years of declines with their new sales tactic. Finally, Kmart recently changed the name of their private label line to ââ¬Å"Smart Senseâ⬠to support their ââ¬Å"Thereââ¬â¢s smart, and thereââ¬â¢s Kmart smart,â⬠marketing campaign. The line contains everyday household items such as snacks, household cleaners, and beverages. The switch in product name supports the fact that Kmart shoppers are always looking for sale items first. However, they are not always looking for the cheaper itemââ¬âinstead the focus is on quality. By aligning private label messaging with that of value, Kmart has created an appealing synergy between value and savings. Kmartââ¬â¢s new success stems from their efforts in taking a closer look at the products and services their consumers need. With their implementation of private label products for everyday needs, appeal to bargain shoppers and their layaway program to help consumers afford big-ticket items their marketing campaign appeals to the masses and is relatable to the many segments of the Kmart shoppers. ?. Product Analysis Womenââ¬â¢s Plus Size Apparel is now in high demandâ⬠¦Ã¢â¬ ¦. The brand names they carry areâ⬠¦Ã¢â¬ ¦ Features of this fashion merchandiseâ⬠¦Ã¢â¬ ¦ How do the package these items for saleâ⬠¦. What are some of the store brand and private label lines and what is their quality. Place and Price Kmart is the #3-discount retailer in the US, behind Wal-Mart and Target. It sells name brand and private-label goods (including its Joe Boxer and Jaclyn Smith labels), primarily to low- and mid-income families. It runs about 1,300 off-mall stores (including 30 Supercenters) in 49 US states, Puerto Rico, Guam, and the US Virgin Islands. About 270 Kmart stores sell home appliances (including Sears Kenmore brand) and some 980 locations house in-store pharmacies. The company also operates the Kmart. com Website, which includes merchandise from sister company Sears. Kmart is a subsidiary of Sears Holdings Corp. , formed by the 2005 combination of ailing Sears, Roebuck and Kmart. Kmart Outerwear Merchandise The womenââ¬â¢s wear in any department store is usually about the same except for brand names and prices. Kmart is famous for coats for the family, and the average family of four could get coats and jackets for less than $30 per person. Through its alliance with Sears, they have established a market in most family households due to Sears over 100 years of customer service and satisfaction ratings. Kmart coats and jackets are rugged and give many years of service with proper cleaning and warm weather storage of coats or jackets. Although Kmart coats and jackets may not be high-end name brands, their brands such as Levi and Timberland keep their customers returning to shop for quality merchandise at a low price. This is especially true of their women customers who may want several styles and weights for difference seasonal changes. For more than a quarter-century, Kmart had the upper hand; in large part, because it was spun out of an established retail business, S. S. Kresge Co. , a dime store and downtown department store got its start in 1899. Kresge executives recognized an extraordinary new form of retailing emerging in the 1960s; large stores in suburban strip shopping centers that sold a wide variety of merchandise for discount prices. Seventeen more Kmart stores followed that first one by the end of 1962. By the end of 1963, Kmart had 53 stores, while Walton was just planning his second Wal-Mart. As far back as 1992, the Harvard Business Review pointed to Wal-marts well-honed business processes as the key to its success, with technology as an important enabler. In response, Kmart pointed to the chains own technology prowessââ¬âKmart has aggressively moved from an outmoded technological base to a leadership, twenty-first century position in our industry, wrote a Kmart executiveââ¬âbut the ensuing years proved that such proficiency as Kmart had was not enough to remain competitive. In 1992, Kmart said it wanted to have revenue of $100 billion by 2000, but only reached $37 billion. Everyone has emulated their capabilities, but they are probably five or six years ahead of everyone else, says Dan OConnor, chief executive of analyst firm Management Ventures, Inc. ââ¬ËKmart had the tendency to be penny-wise and pound-foolish. â⬠As chronicled in In Sam We Trust by former Wall Street Journal reporter Bob Ortega, Kmart let its lead slip away. In the 1970s and early 80s , Kmart lagged Wal-Mart on adoption of several waves of retail technology, including back-end computers for individual stores, electronic cash registers and scanners that could read UPC bar codes. By 1973, the growing Wal-Mart chain had computers in 22 of 64 stores. Kmart did not get serious about putting them in every store until 1978. By 1982, it had computers throughout its stores, but the lack of scanning cash registers meant that sales data was not current. As a result, Wal-Mart got a head start on many elements of supply chain management. The scanning cash registers fed updates to store computers, which adjusted sales and inventory records. Store managers could watch the inventory of a fast-moving item drop and electronically file replenishment orders with Wal-Marts distribution centers. Wal-Marts next logical step was into the world of Electronic Data Interchange, using virtual documents to place orders and receive shipping notices. In the late 1980s, it began supplementing those EDI connections with a system called Retail Link that allowed suppliers to access sales data and projections, and help Wal-Mart plot ways to drive up sales. Today, this electronic networking with business partners would be called an extranet. Retail link started as a proprietary dial-up service, but smoothly evolved into a browser-based system. In contrast, according to one former Kmart IT executive from the mid-1990s, Kmarts first experiments in collaboration with supply chain partners came about at the prompting of suppliers who had been involved in similar projects with Wal-Mart, and not because anyone at Kmart took the initiative. Kmart has achieved some success in its attempts to match up with Wal-Mart. By 1992, the 2,000th vendor had joined Kmarts own EDI network. Kmart won a Smithsonian Award from Computerworld magazine for the second generation of its Information Network, for merchandise, planning, tracking and replenishment. Internally, Wal-Mart focused on keeping its distribution systems lean and mean. The combination of better tracking of demand and inventory, plus electronic links with its suppliers, it was able to maximize the flow of hot products through the system and avoid accumulating duds. Kmart wound up with a split distribution network. Because independent companies, and later an organizationally separate subsidiary originally handled its apparel sales, the soft lines group for apparel and related products had a separate distribution network. Soft lines also had different computer systems than those used by the hardlines group that handled products like appliances. As of the mid-1990s, business analysts still could not produce one report that would provide a complete picture of supply and demandââ¬âthey had to run multiple reports, and then bring the results together in a spreadsheet. Former Kmart CIO David Carlson claims that Kmart caught up technologically during his tenure, and even started to get ahead in areas such as the use of data warehousing. In 1985, he was hired to resolve a point of sale technology project that had flopped. Once it got its scanning cash registers working, Kmart began feeding this new wealth of sales data into an NCR Teradata data warehouse. When Joseph Antonini became CEO in 1987, he announced a $1 billion investment in faster technology adoption. Kmart never used the technology it had to its full potential, Carlson says. ââ¬Å"The data warehouse if used more aggressively could forecast demand, but Kmarts merchandizing executives preferred to trust their own judgment. At the very least, historical data should have been used to determine which products ought to be dropped because they were not selling. Merchants tended to keep broadening the variety of products rather than narrowing in on the ones that sold best, Carlson says. Greg Buzek, who studies retail technology as president of IHL Consulting, says the problem Carlson lamented continued long after he was gone. The data warehouse, which Kmart and NCR recently announced plans to expand to 92 terabytes capacity, will churn out all the information you need about whats selling and whats not, he says. Unless management pays attention to the data, it is worthless. Because they didnt believe the system, they had trucks, and trucks, and trucks of inventory just sitting there. Under Chuck Conaway, those truckloads of inventory no longer sit behind Kmart stores. Their absence is a sure sign that the company has made noticeable progress toward its goals. Whether this is actually the beginning of a new era in Kmarts use of technology to meet or exceed its competition remains to be seen. With consumer focus on value and customers wanting to drive differentiation, there has never been a bigger opportunity for private label brands. With opportunity meets new expectations that most private label manufacturers have never faced. Demand for insights, true innovation, first-to-market product ideas and category leadership from private label manufacturers. We are here to share our experience in helping private label manufacturers get the maximum impact from their marketing and development budgets, increase profitability through innovation, and anticipate and meet customer needs and demands. Kmart has examined several different aspects of their marketing campaignââ¬âboth in-store and through paid media. Thereââ¬â¢s smart, and thereââ¬â¢s Kmart smart,â⬠the mass merchandiser has gained a foothold on the competitive market and established itself as a significant player in the mass merchandising category. These campaigns delivered a message with mass appeal that also engaged each ethnic group. Kmart has also taken extraordinary measures to appeal to consumers hit harder by the recession with their extended layaway program. In September of this year, they expanded their program from eight weeks to 10-12 in order to allow more people to purchase big-ticket items. The program is also available for online sales. Kmart will experience a turnaround in sales after years of declines with their new sales tactic. Finally, Kmart recently changed the name of their private label to ââ¬Å"Smart Senseâ⬠to support their ââ¬Å"Thereââ¬â¢s smart, and thereââ¬â¢s Kmart smart,â⬠marketing campaign. The line contains everyday household items such as snacks, household cleaners, and beverages. The switch in product name supports the fact that Kmart shoppers are always looking for sale items first. However, they are not always looking for the cheaper itemââ¬âinstead the focus is on quality. Overall Marketing Strategy Analysis section with a discussion of the companys global marketing strategy, and your analysis of how that will affect their business success. Integrated Marketing Program Analysis section with a discussion of how well integrated their marketing program is, and your analysis of how that will affect their economic success. Recommendations and Management Implications section, with your key recommendations related to the above areas. This should include the impact your recommendations will have on management, such as when and how your recommendations should be implemented. References http://www. baselinemag. com/c/a/Projects-Supply-Chain/How-Kmart-Fell-Behind/ http://research.easybib.com/research/index/search?search=%22By+The+Company%22page=326 http://library.cqpress.com/cqresearcher/document.php?id=cqresrre2004091000 http://www.globalcompanyintelligence.com/ http://library. cqpress. com/cqresearcher/ https://en.wikipedia.org/wiki/Synovate http://www.euromonitor.com/india http://www.researchandmarkets.com/ http://www.kmart.com/
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